New Music: YJY - "Through Being Hip"

Photo: Jill Hendershott

Photo: Jill Hendershott

It's no surprise that surf rock quartet YJY are still riding the massive wave that formed in the wake 2015's critically acclaimed EP, Couch Surfin' USA. The album has been lauded by local publications such as Speak Into My Good Eye and Jersey Beat, so what are the boys from Hightstown, NJ planning to do for an encore?

Later this month, YJY are set to release their new EP, The Same Noise. The first impression of the title might suggest to some that this new collection of music will be more of the same. Sure, there's plenty more of what fans will come to expect: fuzzed-out guitars and sunlit pop melodies that are perfect for a warm afternoon on the boardwalk. However, the auditory upgrade courtesy of Brooklyn-based producer Jason Finkel has ensured that the new jams will sit well regardless of where listeners are. 

Speaking with Elmore Magazine, vocalist Steve Sachs explained the inspiration for their latest single, "Through Being Hip": 

“I wrote “Through Being Hip” after spending some time looking around this boutique thrift shop in a super trendy and recently gentrified neighborhood. I talked to the person behind the counter for a bit and I got a sense that five years prior, this person would have been exactly the type of person who self-identified as someone who ‘hated hipsters.’ And yet, here they were, working at this shop.”

The Same Noise drops on August 19. You can pre-order the EP in various formats here. To celebrate the release of the EP, YJY will be performing that same day at The J House in New Brunswick, NJ with The Vaughns, NGHTCRWLRS and SICK SHIT! 

Tour Dates:
8/7 – Asbury Park, NJ @ The Saint
8/19 – New Brunswick, NJ @ The J House (Album Release Show)
8/20 – Baltimore, MD
8/21 – Philadelphia, PA
9/3 – Brooklyn, NY
9/10 – Jersey City, NJ